RI. Ritu kumar

Our collection is a harmonious blend of introspection and modernity, drawing inspiration from the past. It pays tribute to the timeless pursuits of craftsmanship, couture, and art. We respect age-old traditions while infusing a fresh perspective into this ever-evolving dialogue. Our design journey has led us through a rich array of techniques, including Bandhini, Kalamkari, Floral Kashidakari, and the intricate Gota embroidery. Each ensemble is a living testament to India’s opulent heritage, displaying a vibrant palette, nature-inspired intricacies, and meticulously handcrafted motifs. This collection is tailored for the modern woman of RI who appreciates the fusion of tradition with contemporary silhouettes.Photographer- @farhanhussain Stylist - @divyakdsouza Videography- @paraffinfilms Jewellery- @tallinjewels MUA - @kaushikanu Production- @karmaproduction_india #RituKumarCouture #RiRituKumar

Ritu Kumar Couture’23 |This season, our collection is a harmonious blend of introspection and modernity, drawing inspiration from the past. It pays tribute to the timeless pursuits of craftsmanship, couture, and art.We respect age-old traditions while infusing a fresh perspective into this ever-evolving dialogue. Our design journey has led us through a rich array of techniques, including Bandhini, Kalamkari, Floral Kashidakari, and the intricate Gota embroidery. Each ensemble is a living testament to India’s opulent heritage, displaying a vibrant palette, nature-inspired intricacies, and meticulously handcrafted motifs.This collection is tailored for the modern woman of RI who appreciates the fusion of tradition with contemporary silhouettes.Photographer-@farhanhussainStylist - @divyakdsouzaVideography-@paraffinfilmsJewellery-@tallinjewelsMUA - @kaushikanuProduction-@karmaproduction_india

Actress @konkona wears our Kalki saree with our Begum corset blouse for an awards night in Mumbai.Styled by @damini_styles To explore this look and more online and in stores( Ritu Kumar, saree, Konkona Sen Sharma)

@taapsee in Ritu Kumar Janet bralette and trousers, both by Ritu Kumar Couture ______________________ELLE India Editor: @aineenizamiahmediPhotographer: @remachaudharyJr.Fashion Editor: @shaeroy (styling)Asst. Art Director: @mount.juno__ (cover design)Words: @aineenizamiahmediHair: @hairbyseemaMakeup: @evaniapannuBookings Coordinator: @anushkapatil21Assisted by: @komal_shetty_ , @sanaayagajaria (styling); @harshjagtap_ (art); @jasleen.narang (bookings); @analogkaustubh (photography)Production: @cutlooseproductionsArtist’s Reputation Management:@spicesocial #ElleCoverstar

@ditigoradia in Ritu Kumar coutureA tale of textile magic ensues, unfolding with the splendor of Kashmiri embroidery. This exquisite lehenga, adorned with a Gazal Jacket, is a masterpiece meticulously hand-embroidered to manifest unforgettable opulence.Each intricate stitch is a labor of love, woven skillfully with artistry passed down through generations. The Gazal jacket, with a touch of gold zardozi work, embraces the grace of the traditional Kashmiri design, while the lehenga exudes a timeless elegance adorned with geometric & floral motifs seamlessly creating a blend of tradition and modernity.Explore this and more on# and in stores #RituKumar

Our collection is a harmonious blend of introspection and modernity, drawing inspiration from the past. It pays tribute to the timeless pursuits of craftsmanship, couture, and art. We respect age-old traditions while infusing a fresh perspective into this ever-evolving dialogue. Our design journey has led us through a rich array of techniques, including Bandhini, Kalamkari, Floral Kashidakari, and the intricate Gota embroidery. Each ensemble is a living testament to India’s opulent heritage, displaying a vibrant palette, nature-inspired intricacies, and meticulously handcrafted motifs. This collection is tailored for the modern woman of RI who appreciates the fusion of tradition with contemporary silhouettes.

Kriti Kharbanda ( @kriti.kharbanda )in Ritu Kumar couture for her Mehendi. Kriti chose to wear a floral ensemble: a corset paired with a lehenga and an attached dupatta. Delicate floral motifs grace this summery pastel look, crafted from lightweight tulle with intricate threadwork and silver zari, giving it a lacey, transparent finish. The lehenga is embellished with salma, dabka, zardozi embroidery, and sequins for added elegance. #RituKumarCouture #KritiKharbanda #PulkitSamrat

Six yards of elegance | Inspired from Italian black and white glamour and infused into its trademark heritage of Indian beauty.The signature craftsmanship allied with textile sophistication makes the season a gorgeous blend of these cultures.Explore this look and more online and in stores #RiRituKumar

| Shonali Ditz (@shonaliditz ) from Chicago wears our Parampara saree for her wedding day.Shot by @yayitskatyy You can explore the collection online and in stores by following the link in our bio #ARituKumarBride #RiRituKumar